Why I’m Not Using Social Media for My Business (And What I’m Doing Instead)

Let me be upfront: I’m not anti-social media. I use it daily. I send memes. I keep up with family in Texas. But when it comes to my business? I’ve decided to keep it out of the mix.

Generated by ChatGPT

I'll start up front by saying that I'm in a position where I don't necessarily need to have a robust social media presence to be successful. That may not be the case for everyone, especially my brick-and-mortar friends. I also want to acknowledge that there are many folks out there that enjoy that element of marketing your business today. Totally support that - and chances are, I've hearted your reels and thrown a comment or two on your posts in support! But, in launching this business and thinking through ways to make it known that I'm here and doing this now, I've made a decision to hold off on social media marketing.

I love tech and I've been an early adopter of most social media platforms (except a select few that show my age). But, as someone who has been in the Silicon Valley game for a decade, I know enough about the behind-the-scenes drivers for the largest platforms, and the truth is that I just don’t want to feed the machine.

You know the one. The one that tells business owners that you need to post three times a day, jump on every trend, point at floating words, and turn your expertise into a reel just to stay relevant. It's just not for me and to be honest, I know myself well enough to know that producing content for engagement would feel inauthentic to who I am as a person.

Plus, I didn’t start SunRay AI to become a content creator. I started it to help real people solve real problems in their businesses. And posting filler content just to stay top-of-mind? That’s not the kind of presence I want to build.

I don’t want people to work with me because I’m in their face all the time. I want them to work with me because I’m thoughtful, effective, and honest about what AI can (and can’t) do. So I’m opting out. No reels. No growth hacks. No chasing the algorithm.

And guess what? There’s still a way to responsibly grow a new business without social media.

Here’s what I’m doing instead:

1. Building Relationships, Not Followers

I focus on conversations, not content. I reach out to people I know I can help. I ask good questions. I follow up. And I make it ridiculously easy to say yes when someone’s ready for support.

If you're trying this too, start with one conversation a day. Or even one a week. That connection might go further than 10,000 random scattered views ever could.

2. Creating a Website That Feels Like Me

Instead of trying to win someone’s attention in six seconds, I built a simple site where people can understand who I am, what I do, and how to work with me. It’s quiet, clear, and helpful. That’s the vibe I’m going for. I'll post my thoughts on my blog, so if you want to hear from me, just visit me here and drop a comment. Or, reach out for a coffee. My treat.

3. Putting My Time Where It Matters

I’m using the time I could’ve spent editing videos to build better automations, refine my offers, and improve the experience for my actual clients. That’s where the impact is.

4. Letting My Work Do the Talking

When you’re doing something valuable, people talk about it. They refer you. They invite you in. I’m leaning on that. I’m making it easy for people to recommend me because I know I’m showing up in a way that earns trust.

This isn’t about hiding or being shy. It’s about intention.

I want to stay focused on the work that matters. I want to protect my energy and attention for the people I’m actually here to help. I want to keep social media what it is for me right now: a place to see photos of my friends and family back home, send heart emojis to my partner (who posts great content, btw! IYKYK), and laugh at videos of animals doing silly things.

If you’re tempted to step back from the constant content treadmill, I’ll be the first to tell you: you absolutely can.

There’s another way to build. And I’m living proof.

Curious how to grow your business without feeding the algorithm? Let’s talk about how AI can help you create time, serve more people, and stay rooted in what matters.

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